Bicicleta Ferreira Limitada
Bicicleta Ferreira, a Brazilian bicycle manufacturing company, is a family business with a relatively successful past and an uncertain future. A deal proposed by a major chain of department stores brings the family-dominated executive committee to the point of a decision regarding the future of the firm. The case requires a thorough analysis of the financial implications of the proposed deal, which must be then considered in conjunction with the strategic positioning of the company in the context of the Brazilian industry as a whole.
Participants will have some hands-on practice in assessing a proposed deal from a financial and strategic standpoint. The financial information given lends itself to the calculation of a number of different measures including marginal costs, the total required investment, annual contributions, estimation of cost of capital, return on equity, breakeven analysis and financial leverage.
Early 2007
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications
To some, Apple is starting to look like a company on the back foot. The appointment of Mr John Ternus, a long-time hardware chief, to CEO only sharpens the question of whether the US$4 trillion (S$5 trillion) company can keep pace in artificial in...
Ask a roomful of executives whether their company takes sustainability seriously, and almost every hand goes up. But ask whether their sustainability investments are generating real commercial returns, and the room may get quieter. The gap between...
City Developments Limited (CDL), one of Singapore's largest listed property developers, had been a cornerstone of the Kwek family business empire in Singapore since 1972. With an enterprise value of S$19.5 billion (US$15.1 billion) in January 2026...
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD Brain Circuits 9 April 2026
Research Information & Knowledge Hub for additional information on IMD publications