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Case Study

Berlingske and electronic media (B)

By Johan Roos, Georg Von Krogh, Mary Schweinsberg and John H. Aadne

1 pages

April 1997

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Reference: IMD-3-0683

The B case outlines the circumstances under which Berlingske forms a strategy task force to examine the potential impact of electronic media on its newspaper publishing business.

Keywords

Strategy Formulation, eMedia, Task Force Management, Newspaper, Publishing, Media

Settings

Denmark
1994-1996

Type

Field Research

Available Languages

English

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This case study is part of a series

Berlingske and electronic media (A): Company background
Berlingske and electronic media (B)
Berlingske and electronic media (C): Task force structure
Berlingske and electronic media (D): Identifying criteria for a mission statement

This case study is part of a series

Berlingske and electronic media (A): Company background
Berlingske and electronic media (B)
Berlingske and electronic media (C): Task force structure
Berlingske and electronic media (D): Identifying criteria for a mission statement

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