Case Study

Berlingske and electronic media (A): Company background

10 pages
April 1997
Reference: IMD-3-0682

The case provides company background on Danish newspaper group Berlingske as it prepares to formulate a strategy vis-`-vis the electronic media revolution. (Further information is supplied in cases GM 683-685).

Keywords
Strategy Formulation, Task Force Management, eMedia, Newspaper, Publishing, Media
Settings
Denmark
1994-1996
Type
Field Research
Copyright
© 1997
Available Languages
English
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