Case Study

Berlingske and electronic media (C): Task force structure

7 pages
April 1997
Reference: IMD-3-0684

The case describes the structure, analysis and group dynamics of the electronic media strategy project at Berlingske.

Keywords
Strategy Formulation, New Technology, Task Force Management, Newspaper, Publishing, Media
Settings
Denmark
1994-1996
Type
Field Research
Copyright
© 1997
Available Languages
English
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