BASF China: Creating service platforms
Dr. Seitz, managing director of BASF Greater China had recently been assigned greater responsibility in order to introduce shared services for BASF China. Given that BASF China consisted of 12 legal entities: 1 holding company, 5 wholly owned companies and 6 joint ventures with 2,700 employees, the organization was considered expensive and inefficient. In order to get the regional business unit heads and joint venture partners on board, Dr. Seitz had to conceive of an implementation strategy for the four service platforms to be initially introduced: HR, Finance, Logistics and Purchasing.
March 2003
Cranfield University
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NUCB Business School
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