The B case explores the vision and strategy of the new CEO, Göran Lindahl. His vision was to transform ABB from an engineering-based to a knowledge-based company. To accomplish this, Lindahl wrought sweeping changes at ABB. Was this the right shift for ABB? Were the changes effective in realizing this new vision for ABB?
ABB (A): The Barnevik era (1988-2001)
Summary
This is the first case of a 4-part case series which examines the evolution of ABB under its four leaders, from the merger to 2002. The A-case desc...
Reference
IMD-3-1241
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©2003
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IMD Copyright
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English
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ABB (B): The Lindhal era (1997-2001)
Summary
The B case explores the vision and strategy of the new CEO, Göran Lindahl. His vision was to transform ABB from an engineering-based to a knowledge...
Reference
IMD-3-1242
Copyright
©2003
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
ABB (C): The Centerman era (2001-2002)
Summary
The C-case describes Jörgen Centerman's vision and strategy for ABB viz. to turn the company from a product-centric to a customer-centric, solution...
Reference
IMD-3-1243
Copyright
©2003
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IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
ABB (D): The Dormann era (2002--)
Summary
The last case in this 4-part series outlines Jürgen Dormann's plans for ABB, after succeeding Centerman as CEO.
Reference
IMD-3-1244
Copyright
©2003
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications