What are the elements of a business growth strategy?

Outlasting competition is difficult. Doing so over decades or a century is nearly impossible. Yet some pioneering companies have managed to endure and even prosper over the course of centuries.

How did they do it? The answer lies with the development of an internal, innovative and long-term strategic plan for their business. The art of formulating, implementing and evaluating business strategies should be based on your organizational objectives.

Ready to define your corporate business goals and start building growth for the future?

The program is structured into five weeks, covering the following topics:

Week 1: When strength becomes a weakness 

  • Introduction to the concept of "foundational knowledge"
  • Assess a company’s maturity

Week 2: How knowledge is harnessed

  • Identification of potentially game-changing shifts within an industry
  • Explore a company’s potential to leverage such shifts

Week 3: The rise of ubiquitous connectivity 

  • Ubiquitous connectivity
  • Enhance the competitiveness of a company by tapping into external communities

Week 4: Smart machines and human creativity

  • The rise of smart machines
  • The importance of human creativity
  • Exploring the state-of-the-art applications of AI

Week 5: Turning insights into organized actions

  • Discover pockets of innovation within large, complex organizations
  • Understand the critical conditions that enable an idea to take off and scale
  • Apply your Leap Map
Want to know more about Howard Yu's research?
Lowell: American espionage at its best

Knowledge can move across borders. Watch how Francis Lowell's interest in the textile industries of Lancashire and Scotland lead him to establish the Boston Manufacturing Company.

GDPR isn’t enough to protect us in an age of smart algorithms

Europe’s new privacy law comes with teeth. Within hours of the General Data Protection Law (GDPR) coming into effec a legal complaint was filed against Facebook and Google.

Why corporate earnings matter so little to Amazon

A look at how chief executive Jeff Bezos’ alternative playbook achieves fantastic stock price appreciation.

Google and Facebook: the real reason they should be broken up is China

Monopolies are bad for innovation and dismantling them would help the US economy compete


IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.

IMD business school rankings

Our executive education programs are ranked highly by the world's most influential business publications.

Ranking item 1
Ranking item 2