José Parra Moyano
José Parra Moyano is Professor of Digital Strategy at IMD, where he teaches, researches, and advises executives on how organizations can use artificial intelligence to solve real problems and unlock lasting growth.
His academic foundations lie in data science, algorithms, and analytics, yet his research increasingly centers on what he considers the most consequential yet least understood dimension of the AI transformation: people. Parra Moyano studies how executives can lead AI adoption to equip their organizations with the most capable technologies available while preserving the human judgment, creativity, and agency that ultimately drive differentiation and competitive advantage. This focus is informed by both scholarly inquiry and firsthand experience building a technology company that developed algorithms for HR departments, which gave him an early understanding of how AI reshapes the way people work, make decisions, and collaborate.
Through influential work published in Harvard Business Review and MIT Sloan Management Review, he has provided evidence that uncritical reliance on generative AI can degrade decision quality by reinforcing automation bias and overconfidence, and he has developed practical frameworks that help leaders integrate AI in an effective way that leads not only to efficiency gains but to real growth. His scholarship extends to the governance of data and algorithms, where his research on data collaboration, privacy‑preserving technologies, and algorithmic management offers concrete models for balancing innovation with fairness, trust, and regulatory legitimacy. His academic publications also appear in the Journal of Management Information Systems, Business & Information Systems Engineering, Computational Economics, and Metaphilosophy.
As an educator and advisor, Parra Moyano translates these insights into leadership practice on a global scale. At IMD, he develops senior executives and future leaders who must navigate AI‑driven transformation with strategic discipline, helping them prioritize sustainable value creation and organizational resilience over short‑term efficiency gains. His impact reaches well beyond the classroom through international executive education programs and advisory engagements with organizations confronting workforce, governance, and competitiveness challenges linked to AI adoption.
Parra Moyano has been recognized as a Thinkers50 Radar List member, a Forbes 30 under 30, and a Global Shaper by the World Economic Forum, where he contributed to shaping global dialogue on technology, leadership, and the future of work. He is also a passionate and award‑winning teacher, having received teaching awards at the University of Zurich, Copenhagen Business School, and Mannheim Business School.
He earned his PhD summa cum laude from the University of Zurich.
