Why a new nature of business can still become a reality
The push for a more ecological way of doing business championed by Europe and China, among others, is cause for hope....
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André Hoffmann is a Swiss business leader and environmentalist. He is Vice Chairman of the healthcare company Roche, Interim Co-Chair of the World Economic Forum, and a board member at several other businesses and organizations that promote systems change, including The B Team, the Capitals Coalition, and Systemiq. He co-authored The New Nature of Business: The Path to Prosperity and Sustainability with the journalist Peter Vanham.
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