
How to maximize your social media impact
Are you investing heavily in a strong leadership presence on social media but have no idea if it’s paying off? If so, use the proof, people, and place trifecta to deliver breakout results....

by Francesca-Giulia Mereu Published March 17, 2025 in Brain Circuits • 3 min read
We are wired to watch others and long to belong to – or at least be acknowledged by –our tribe of choice: family, team, clients, bosses.
Our physiology – brain waves, heart rate, adrenalin production – changes when we interact with others, and a growing body of evidence shows that we synchronize nonverbal expressions and the physiological mechanisms underlying them, potentially influencing cooperation (see Physiological synchrony is associated with cooperative success in real-life interactions).
Our ‘negative’ energy – bad mood, harsh words, unpleasant behaviors – on average affects others four times more powerfully than our positive energy due to negativity bias (see How good leaders can be bad role models).
While your body language is less visible on video, your voice is even more important. Keep your voice friendly and engaging, and find out how your ‘everyday’ voice comes across by asking trusted friends.
When you listen, especially during a video call, what feelings does your ‘resting’ face convey? It might come across as sad, skeptical, or disengaged, although you are simply listening. Ask others what reactions your resting face inspires in them, and observe it yourself by watching recordings.
We send and receive multiple messages every day. Have you ever stopped to consider what ‘tone’ yours have? Create a positive ripple with a kind remark, cheerful sign-off, or emoji. These small gestures go a long way to creating a more positive and encouraging digital environment.
Next time you send an email or attend an online meeting, consider what ripples you’re sending out. It doesn’t require a lot of your energy – it simply means being mindful about your ‘drops’ in order to build a more positive and energizing environment for yourself and the people around you.

Executive coach
Francesca–Giulia Mereu is an executive coach with over 25 years’ experience, specializing in personal energy management and leadership transition. She is the author of Recharge Your Batteries, a certified yoga teacher, and creator of the popular “Energy Check” online tool. She coaches senior leaders at IMD and through CCHN, the Center of Competence on Humanitarian Negotiation. She shares more energy-focused posts via her LinkedIn private group.

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