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Innovation in Action - IMD Business School 20240614-IA-Web-Topbanner-tablet-2400x1100 - IMD Business School 20240614-IA-Web-Topbanner-mobile-1500x800 - IMD Business School
Blended program
Innovation in Action

Master innovation through real-world application

Blended program

Innovation in Action

Master innovation through real-world application

Location

IMD campus, UEFA and IOC Headquarters

Length

5 days on campus, 3 live virtual sessions

Fee
CHF 10,900
Next program starts
25 August 2026
Gain a toolbox for innovation breakthroughs and build your entrepreneurial skills

Innovation starts with ideas, but the real challenge is turning those ideas into something that works, scales, and lasts. That takes more than inspiration. It takes leadership, experimentation, and the ability to drive change in complex environments.

Innovation in Action is a hands-on program designed to help leaders move from inspiration to execution. You won’t just explore innovation concepts, you’ll put them into action. Through immersive exercises and collaborative work, you’ll apply design thinking and key innovation frameworks to transform ideas into impact.

You’ll dive into a shared, real-world innovation challenge, applying entrepreneurial thinking and testing new approaches in an action-oriented environment. Along the way, you’ll gain fresh perspectives from inspirational industry keynote speakers and learn how innovation happens across different sectors.

Just as importantly, you’ll reflect on your own leadership style and effectiveness – strengthening your ability to mobilize others and sustain momentum for change.

By the end, you’ll walk away with a tailored plan to bring innovation to life in your own organization. It’s not just about thinking differently. It’s about doing differently – and making it stick.

Uncover the secrets of innovation

Get hands-on training in ideation, design-thinking and prototyping techniques.

Learn the skills of successful entrepreneurs

Build resilience through experimentation, setbacks, and rapid iteration.

Turn promising ideas into business opportunities

Identify factors that can derail or slow down your efforts to innovate.

Strengthen your leadership to drive innovation

Sharpen your storytelling and influence skills to mobilize others around your vision.

Experience the program
See the program in action and hear from the program director.
Participants get hands-on with an innovation challenge in the kitchen.
100% “I gained some practical tools/ideas that are relevant for me.”
100% “Using what I learned will improve my performance.”

Real learning, real impact.

Here’s what participants said after attending the program (2025 data).

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You and your class

This program is designed for individual entrepreneurs, managers and executives across all industry sectors who want to learn the mindset and skills required to steer customer innovations from early concept development to validated breakthrough solutions.

Are you trying to grow and sharpen your innovation capabilities as a leader or as a team?

Are you working for an established organization that needs to escape the business as usual and explore disruptive new trajectories and business ideas?

Are you facing deep customer shifts and searching for a toolbox that will let you imagine new experiences and drive change in your industry?

Benefit from a complimentary profile assessment to see if this is the right program for you.

Profile of recent cohorts (average data)

14

years of experience

44

average age

14

Nationalities

8

Industries

Experience IMD for yourself

Join a complementary masterclass of information session and dive into topics such as leadership, AI, strategy, and more. You’ll discover more about how we teach and explore our executive programs along the way. See all upcoming IMD events.

Your learning journey
Module 1 – Launch: Immerse yourself

3 sessions of 4 hours – live virtual

  • Session 1: 25 August 2026
    • Kick-off: meet your peers
  • Session 2: 1 September 2026
    • Think like a designer
  • Session 3: 8 September 2026
    • Understand what customers want
Module 2 – Design: Learn, apply and reflect

5 days in the Lausanne area
14-18 September 2026

Session topics include:

  • Ambidextrous leaders
  • Build your innovation team
  • Leveraging the power of tech
  • Radical collaboration
  • Create value propositions that customers want
  • Use AI as your innovation co-pilot
  • Master the art of storytelling
  • The innovator’s inner journey

 

Featuring:

  • A two-day startup incubator workshop
  • IOC & UEFA headquarters visits
  • 2 networking dinners

 

What our participants say
Nadim Banna, Innovation in Action participant - IMD Business School
Nadim Banna

Senior Strategy & Operations Salesforce, Switzerland

A dynamic interplay between theory and real-world application

Innovation in Action was an inspiring program where I experienced a dynamic interplay between sophisticated theoretical principles and their direct application in real-world scenarios. The highlight? Connecting with incredible people driven to shape the future!

Diana_Pirciu100x120 - IMD Business School
Diana Pirciu Vasile

Head of Education, Federatia Romana de Fotbal, Romania

A must for anyone who leads a team

I totally recommend this course to anyone who leads a team, not only sport professionals. The diversity of the group and activities bring the athletic mindset together with managerial style. The power of the group is a main takeaway as well as the ability to use the innovation frameworks. Also, being creative and working in a group helped me better understand the value each person brings in forming a great and complex project.

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Martin Urrutia Islas

Global Head Retail Innovation and Experience, LEGO Group, Denmark

Experience innovation from different angles

I came out from Innovation in Action refreshed with new energy and now see innovation from different angles, in ways I have not done before.

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Siphamandla Ntombela

Senior Sector Specialist: Manufacturing, Renewable Energy, Transport and Logistics, Absa Group

Leverage innovation to make a meaningful impact

Innovation in Action challenges you to play a role as a leader amongst leaders and ultimately makes you question how you can use innovation in the space you are in to make a meaningful impact on business and on society.

Program Director
Cyril Bouquet - IMD Business School

“Many organizations tell us they want to be fast, agile, and re-invent the value they can bring to business and society, but game-changing offerings are hard to come by. Most executives struggle to define what it means to be truly innovative. And they want tools that will help them keep up with the rapid pace of change occurring in their business environments.”

Cyril Bouquet
Professor of Strategy and Innovation

Cyril Bouquet is Professor of Strategy and Innovation. An award-winning researcher and teacher, he specializes in helping organizations and executives tackle complex challenges through innovation and creativity and supporting them with their transition journeys as they seek to create change and deliver progress for society.

Projects he has recently taken on include helping Nestlé to achieve its carbon neutrality objectives, working with O-I Glass to define the company’s ambition and advance its…

Cyril Bouquet is Professor of Strategy and Innovation. An award-winning researcher and teacher, he specializes in helping organizations and executives tackle complex challenges through innovation and creativity and supporting them with their transition journeys as they seek to create change and…

Cyril Bouquet is Professor of Strategy and Innovation. An award-winning researcher and teacher, he specializes in helping organizations and executives tackle complex challenges through innovation and creativity and supporting them with their…

Guest speakers
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Susan Goldsworthy
Affiliate Professor of Leadership, Communications, and Organizational Change
Jose Parra Moyano - IMD Business School
José Parra Moyano
Professor of Digital Strategy
John Antonakis - innovation in action - IMD Business School
John Antonakis
Professor of Organizational Behavior in the Faculty of Business and Economics of the University of Lausanne
Next start & fee

Length: 3 live virtual sessions + 1 week face-to-face

Dates
25 Aug – 26 Sep 2026
Location
IMD campus, UEFA and IOC Headquarters
Length
5 days on campus, 3 live virtual sessions
Price
CHF 10,900

Tuition, teaching materials, and lunch are included.
All fees quoted are exclusive of any value-added or other indirect taxes that may be due in any country.
IMD reserves the right to modify the program dates, location, and fee at any time.

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One step closer to joining IMD alumni network

Successful completion of this program takes you one step closer to joining IMD’s powerful alumni network.

145k+ alumni

Networking

250+ events per year

Communities

50+ clubs worldwide

Resources