Quest core values (A)
The Quest Core Values case series follows Quest International, a unilever subsidiary, through the process it underwent to identify/determine its corporate philosophy. Following a period of extensive acquisitions and restructuring, the project begins in 1994 as yet another corporate task force, but by 1996 top management has formulated a sophisticated theory about the nature of work, work place complexity and the importance of communication in the organization. Issues such as knowledge management culture change and complexity are discussed.
1994-1996
Cranfield University
Wharley End Beds MK43 0JR, UK
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Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
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Case reference: IMD-7-2648 ©2025
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in HBR.org 25 July 2025
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