
The Global Trends Fieldbook
Game changing trends, including the increasing power of the crowd, disruptive technologies and demands for responsible capitalism, are redefining our work, lives, societies and planet.
As Paul Polman, the CEO of Unilever said: “It’s very clear that the parameters here are rapidly changing. I believe that it is essential for any business that is going to grow and be successful over the long term to always think carefully about how to get permission from society to grow and be successful.”
Preparing an organization for this future is not an easy task. It means thinking differently, having a point of view on the future and taking action today. Drawing on a wealth of case studies and examples from BMW and DSM to Tencent, Infosys and Realdania, trend analysis from The Global Trends Report and interviews with CEOs around, the world from Ready? The 3RS of preparing your organization for the future, The Global Trends Fieldbook focuses on the critical steps of moving from data to insights to taking actions today to prepare businesses, governments, NGOs and societies for the future.
The Global Trends Fieldbook offers practical suggestions for leaders of these different types of organizations as they take on the challenge of preparing for the future, including 8 principles of thinking differently which will be key to success.
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The Sandoz leadership team faced an important decision as it broke away from Novartis and became a public company. Should Sandoz retain the global geographical coverage it had had in its many years as part of Novartis? Or should it focus on fewer ...
This case series explores Sandoz's spin off from Novartis, which was finalized on 4 October 2023. Case A follows Richard Saynor's (CEO, Sandoz) ruminations as he builds the company strategy in preparation for the board's approval of Sandoz as a st...
The case study explores the first phase of ABB's 2018 to 2024 transformation journey as it tackled longstanding challenges: financial underperformance, declining market confidence and inefficiencies in its complex matrix structure. To streamline o...
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Case reference: IMD-2670 ©2025
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-2669 ©2025
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications