Case Study

La Tour: Winning in the private hospital industry with value-based healthcare

13 pages
May 2023
Reference: IMD-7-2450

This case describes the journey of a new CEO bringing an innovative vision and strategy to a for-profit hospital under new ownership. It shows the application of a value-based health outcome approach in this setting, focused on the strategic approach, marketing and branding customer-centricity, and leadership challenges. The case describes key drivers: insurance reimbursement and cost pressures, shareholder ROI, consultant physician and surgeon demands, and patient needs and expectations.

Learning Objective
  • How to create and implement change
  • How to lead employees and non-employee key stakeholders towards an innovative top-down transformation
  • How to communicate strategy with clear branding and internal and external messaging.
Keywords
Digital Transformation, Customer Centricity, Transformation, Change
Settings
Europe, Switzerland
HĂŽpital de La Tour, Health Care
2018-2022
Type
Field Research
Copyright
© 2023
Available Languages
English
Related material
Teaching note
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