Dollar Shave and Gillette (Mini case)
This mini-case looks at Dollar Shave Club’s entry into the U.S. razor market. It challenges the students to examine Dollar Shave Club’s value drivers and business model. It also challenges students to respond to digital disruption from the point of view of an incumbent firm, in this case Gillette.
How to respond to digital disruption as an incumbent.
Dollar Shave Club, Consumer Goods, Personal Care
2016
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
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Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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