Startup Matternet entered in 2017 the market of drone-based delivery of medical samples in Switzerland, via an investment from Swiss Post.
Case study ●
Strategy - Entrepreneurship - Disruption
By Professor Howard H. Yu and Marc Chauvet September 2020
Adidas: How to keep running fast in a post-COVID-19 world?
Adidas how to keep running fast in a post-covid-19 world
Case study ●
Strategy - Digital - Disruption
By Professor Niccolò Pisani and Ornella Lupoi September 2020
Unilever International 3.0: Scaling the white spaces venturing effort
By 2020, Umesh Shah could rightly be proud of what he and his team had accomplished over the last eight years to capture white space consumers.
Case study ●
Strategy - Entrepreneurship - Disruption - Marketing - Digital
By Professor Benoit F. Leleux and Pallivathukkal Cherian Abraham August 2020
Sam100: Will construction robotics disrupt the US bricklaying industry ?
This case explores the marketing challenges that a robotics and automation technology start-up faces in the construction industry.
Case study ●
Disruption - Marketing
By Professor Dominique Turpin, Douglas Quackenbos and Martin S. Roth July 2020Award winner
Award-winning and Best-selling Case Studies on Disruption
Sam100: Will construction robotics disrupt the US bricklaying industry ?
By Professor Dominique Turpin, Douglas Quackenbos and Martin S. Roth
Case study ●
Disruption - Marketing July 2020Award winner
AXA: Claiming the future of insurance
By Professor Amit M. Joshi and Ivy Buche
Case study ●
Strategy - Mergers and Acquisitions - Disruption November 2019Award winner
Beekeeper from pivoting startup to disrupting scaleup
By Professor Benoit F. Leleux and Marc Chauvet
Case study ●
Strategy - Entrepreneurship - Disruption - Agility - Growth March 2019Award winner
Pepperfry.Com: Turning The Tables On Disruption
By Professor Amit M. Joshi and Ivy Buche
Case study ●
Strategy - Disruption - Supply Chain October 2018Award winner
Accorhotels’ digital Transformation: A response to Hospitality disruptor Airbnb
By Professor Tawfik Jelassi and Valerie Keller-Birrer
Case study ●
Disruption - Digital - Strategy
Looking for something specific?
IMD faculty and research teams have a long tradition of writing successful case studies on a wide range of topics