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Disruption

IMD's selection of case studies on disruption

Aikon Medical Devices Co. (A): Strategizing for continuous success

The case is as an eye opener for successful large multinationals, challenging the status quo of up-to-now incumbent firms (“happy fat cats”).

Case study ● Disruption - Strategy
By Professor Frédéric Dalsace and Mala Banerjee
April 2022
Amazon is disrupting the book market, but differently than you might think

Michael Omer, an Israeli writer, was unsuccessful in getting his fantasy books published by traditional publishers in his home market. In the meantime

Case study ● Strategy - Marketing - Disruption
By Professor Stefan Michel, Marat Korovaev, Alexey Kozak, Elzbieta Rzepnicka and Peter Seres
March 2022
Juventus FC: How to Win in the Digital Era?

COVID-19 had accelerated the shift to digital. How could Juventus take advantage of the opportunities that emerged post-pandemic?

Case study ● Strategy - Disruption
By Professor Niccolò Pisani and Ornella Lupoi
February 2021
HelloFresh: Will Meal Kit Home Deliveries Still be Hot Post-COVID-19?

Even though sales grew as a result of the lockdowns imposed by governments in several markets, could this growth be maintained in post-pandemic times?

Case study ● Strategy - Sustainability - Disruption
By Professor Niccolò Pisani and Ornella Lupoi
February 2021
Philips healthcare: global sourcing in a post-covid-19 world

Philips healthcare: global sourcing in a post-covid-19 world

Case study ● Strategy - Disruption - Leadership - Growth - Entrepreneurship
By Professor Niccolò Pisani and Inès Augier
October 2020
Matternet-Swiss Post: Drone-based healthcare and delivery (A)

Matternet-Swiss Post: Drone-based healthcare and delivery (A)

Case study ● Strategy - Disruption
By Professor Howard H. Yu and Marc Chauvet
September 2020
Matternet–Swiss Post: Drone-based healthcare delivery (C)

Startup Matternet entered in 2017 the market of drone-based delivery of medical samples in Switzerland, via an investment from Swiss Post.

Case study ● Strategy - Entrepreneurship - Disruption
By Professor Howard H. Yu and Marc Chauvet
September 2020
Adidas: How to keep running fast in a post-COVID-19 world?

Adidas how to keep running fast in a post-covid-19 world

Case study ● Strategy - Digital - Disruption
By Professor Niccolò Pisani and Ornella Lupoi
September 2020
Unilever International 3.0: Scaling the white spaces venturing effort

By 2020, Umesh Shah could rightly be proud of what he and his team had accomplished over the last eight years to capture white space consumers.

Case study ● Strategy - Entrepreneurship - Disruption - Marketing - Digital
By Professor Benoit F. Leleux and Pallivathukkal Cherian Abraham
August 2020
Sam100: Will construction robotics disrupt the US bricklaying industry ?

This case explores the marketing challenges that a robotics and automation technology start-up faces in the construction industry.

Case study ● Disruption - Marketing
By Professor Dominique Turpin, Douglas Quackenbos and Martin S. Roth
July 2020 Award winner

Award-winning and Best-selling Case Studies on Disruption

Sam100: Will construction robotics disrupt the US bricklaying industry ?

By Professor Dominique Turpin, Douglas Quackenbos and Martin S. Roth

Case study ● Disruption - Marketing
July 2020 Award winner
AXA: Claiming the future of insurance

By Professor Amit M. Joshi and Ivy Buche

Case study ● Strategy - Mergers and Acquisitions - Disruption
November 2019 Award winner
Beekeeper from pivoting startup to disrupting scaleup

By Professor Benoit F. Leleux and Marc Chauvet

Case study ● Strategy - Entrepreneurship - Disruption - Agility - Growth
March 2019 Award winner
Pepperfry.Com: Turning The Tables On Disruption

By Professor Amit M. Joshi and Ivy Buche

Case study ● Strategy - Disruption - Supply Chain
October 2018 Award winner
Accorhotels’ digital Transformation: A response to Hospitality disruptor Airbnb

By Professor Tawfik Jelassi and Valerie Keller-Birrer

Case study ● Disruption - Digital - Strategy
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