Turning around Avon: The rebirth of an iconic global brand (B)
Case Study

Turning around Avon: The rebirth of an iconic global brand (B)

20 pages
April 2020
Reference: IMD-7-2166

The (B) case describes the decisions taken by the new CEO as well as the impressive results achieved in less than 2 years

Learning Objective
  1. Turnaround strategy
  2. Rebuilding a declining brand
Keywords
Marketing, Turnaround Strategy, Global Branding, Brand
Settings
United Kingdom
Avon, Cosmetics and Perfumes
2018-2020
Type
Field Research
Copyright
© IMD 2020
Language
English
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