Matternet–Swiss Post: Drone-based healthcare delivery (B)
Case Study

Matternet–Swiss Post: Drone-based healthcare delivery (B)

7 pages
September 2020
Reference: IMD-7-2158

Startup Matternet entered in 2017 the market of drone-based delivery of medical samples in Switzerland, via an investment from Swiss Post. Following two consecutive incidents in 2019 during which the drones fell mid-air to the ground, Matternet was caught between its growth imperative and its investor’s increasing concern regarding its public image and the safety of the technology. Regulatory evolutions in the USA and a partnership with logistics behemoth UPS allowed the company to shift most of its operations to the USA in 2019

Learning Objective

Case B is to bring in a set of conditions that could derail the best intention ofsenior executives. The “surprising” elements are to challenge a simplisitic assumptions among participants on how successful innovation can be managed.

Keywords
Strategy, Management, Innovation, Drone, Disruptive Innovation, Logistics Services, Business Model, Service Delivery, Entrepreneurship, Investor Relations, Medical Services, Start-up
Settings
Switzerland, United States of America
Poste Suisse, Matternet, Transportation, Shipping
2017-2020
Type
Field Research
Copyright
© IMD 2020
Language
English
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