Strategy Execution Playbook
If you are currently working on a strategic initiative and don’t quite know what to do at this stage, this trusted companion provides you with a step by step guide for leading strategic initiatives by intertwining theoretical frameworks with practical tools.
It provides you with guidance on which tools to use when. Embedded throughout the book are execution and change management suggestions that will help you think through both growth and operational efficiency initiatives. In addition, we have included real world examples will bring the frameworks to life.
This Playbook is designed to be a trusted companion for sponsors, teams or leaders of strategic initiatives. It provides the necessary theoretical frameworks and practical tools to help guide teams in successfully implementing strategic initiatives (interchangeably referred to as “projects” in this Playbook).
The Playbook follows a methodological guideline for implementing both “exploratory initiatives” and “exploitative initiatives.” This is done in a step-by-step, modular way (explained in more detail in the ”Setting up for success” section). The Playbook’s structure broadly follows the phases of a strategic initiative’s execution – EXPLORE–DEVELOP–DO–EMBED
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We show that a one-sided price-adjustment rule, with free price cuts but a fixed daily reset for price increases, raises the reset price even under risk neutrality, mean-zero wholesale cost shocks, and perfect consumer information. The mechanism i...
The “tragedy of the horizon” captures the gap between long-horizon climate damages and the shorter horizons of corporate decision-making. We provide a contracting account of this idea using a deliberately standard CARA-normal moral-hazard model. U...
Business model innovation (BMI) is critical for firms' long-term survival under environmental dynamism and depends heavily on CEOs' cognition. While Socioemotional Wealth (SEW) explains why family CEOs may resist or engage in BMI, it largely assum...
Over the past years profound changes in the public sentiment and policy environment suggest the beginning of a new era with reversal attitudes towards globalization. Deglobalization which is commonly defined as the process of decreasing interdepen...
China has broken the “flying geese” model and, with it, Asia’s traditional route to prosperity. For decades, countries passed industries down the value chain as they grew richer. In contrast, China has retained them while adding increasingly sophi...
in Economic Letters September 2026, vol. 268, 113146, https://doi.org/10.1016/j.econlet.2026.113146
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in Economic Letters September 2026, vol. 268, 113154, https://doi.org/10.1016/j.econlet.2026.113154
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in Long Range Planning August 2026, vol. 59, no. 4, 102656, https://doi.org/10.1016/j.lrp.2026.102656
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in Technovation August 2026, vol. 156, 103640, https://doi.org/10.1016/j.technovation.2026.103640
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in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications