Lessons from the evolution of maize

Journey to Global Sustainability

The quest to move beyond mere compliance by fully integrating corporate social responsibility into the company’s strategic positioning and execution.

Lessons from the evolution of maize

Journey to Global Sustainability

The quest to move beyond mere compliance by fully integrating corporate social responsibility into the company’s strategic positioning and execution.

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IMD’s professors identify and address the seven transformation journeys that are reshaping corporations today.

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Global Sustainability

Rethinking the structure of corporations

Professor Michael Yaziji focuses especially on the relationship between corporations, NGOs and government. In this talk, he argues that the existing corporate structure is no longer optimally adapted to the needs of society or of corporations themselves. He proposes some bold suggestions about the modifications he sees as necessary.

Article

Escaping the compliance trap: Companies should reframe sustainability to reflect its transformattive potential

When social and environmental concerns first made their way onto the corporate agenda in the 1980s, it was primarily driven by the desire to avoid accidents or scandals – often in hard-to-monitor distant markets – that might damage the brand or re…

01 July 2014

Article

Going forward with tomorrow’s sustainability approach: More can equal less thanks to industrial ecology

The notion of sustainability-as-less –fewer people, resources and production together with less consumption and pollution – is actually not enough.¦On one hand, we absolutely need to do all of these things if we are going to give our children anyt…

01 June 2011

Article

Innovation for sustainability: Business context and drivers

Business has entered a challenging new world full of opportunities for strategic innovation, and sustainability will be a major driver of these opportunities into the future.¦Let’s look at some of the trends that indicate the emergence of this bra…

01 March 2013

Article

Have ecolabels had their day?: The truth behind sustainability labels from the people who integrate them

More than three decades after the first ecolabeling program was introduced, what is the verdict on their effectiveness? To find out we asked managers and sustainability practitioners – over a thousand from 70 countries and more than 20 industries …

01 May 2012

Article

Sustainability is actually good news: Three ways to change our mindset

Perhaps the biggest challenge for the 21st century is how to build a sustainable society. Overcoming this challenge means letting go of the rather negative vision of sustainability that concentrates mainly on what has gone wrong with our economic …

01 April 2012

Article

What’s stopping your sustainability schemes?: You are

Lack of interest from investors is a key factor. So too is inconsistent customer demand. But some of the biggest barriers facing companies that are trying to roll out sustainability strategies come not from outside, but from within their own busin…

01 March 2012