The purpose of purpose-driven marketing
Consumers want companies to go further in addressing issues that affect wider society. For those willing to do so, a marketing-led competitive advantage is up for grabs....
Purpose
How Lalique sculpts its independence in a world of luxury giants
Lalique CEO Nina Müller on turning the French crystal maker’s disruptive artistic heritage into a platform for the future – and why, in luxury's new era, independence may be its greatest asset....
Continue readingLatest
Share
YouTubeBertrand Piccard
June 24, 2021 in Purpose • 1 min read • 
Podcast available
“Solar Impulse” explorer Bertrand Piccard on finding purpose. As an explorer, Bertrand Piccard has always had a strong sense of purpose. But now he finds he has a gift for helping other...
Learn Brain Circuits
Join us for daily exercises focusing on issues from team building to developing an actionable sustainability plan to personal development. Go on - they only take five minutes.
Explore Leadership
What makes a great leader? Do you need charisma? How do you inspire your team? Our experts offer actionable insights through first-person narratives, behind-the-scenes interviews and The Help Desk.
Join Membership
Log in here to join in the conversation with the I by IMD community. Your subscription grants you access to the quarterly magazine plus daily articles, videos, podcasts and learning exercises.