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Leadership

How to attract and retain younger talent

IbyIMD+ Published 27 August 2021 in Leadership • 4 min read

The rising generation is willing to take salary cuts in order to work with companies they believe in – here are three ways leaders can attract the next generation of business leaders. 

The younger generation has a whole different set of values to those that came before them.   

Whereas career ambitions for Baby Boomers and Generation X revolved around pay, prestige and promotion up the ranks, for both Millennials and Generation Z (roughly speaking, anyone 35 and under) the definition of success has shifted.  

Some 83% of younger workers say that what matters to them is working for an organization where they can make a positive impact on the world. Yes, they’re still fiercely ambitious – 79% say they’ve got a strong drive to get ahead on their chosen career path – but they want to do so with a company that reflects their values, and makes a difference.  

Even if that comes at the expense of a big pay check. Nearly 90% of millennials say they would consider taking a pay…

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