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Staff not ready for digital


Bridging the digital acceleration gap

IbyIMD+ Published 29 September 2022 in Innovation • 5 min read • Audio availableAudio available

In our recent research into this subject, Closing the Acceleration Gap, more than half of senior business executives (52%) said there is a growing divide between where their business is and where it needs to be in order to compete.

How can leaders bridge this gap? At Workday, we believe the answer lies in an integrated approach that stays true to your company’s unique strategic priorities and balances investment in technology and people.

Diminishing digital ambitions

At the beginning of the COVID-19 crisis, many companies pushed their digital strategies, but now the pace of digitalization is slowing.

Our research confirmed that, compared with a year or two ago, digital ambitions are more restrained. In 2020, more than one-third of senior business executives (36%) reported that within three years they expected digital to account for 75% or more of their revenue. In our latest research, just 13% of organizations said the same – a figure that is aligned with pre-pandemic…

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