Willem Van Gulck

Willem Van Gulck completed his doctoral research at Warwick Business School, where he investigated how professional roles shape the interpretation and use of concepts in negotiations. His work draws on philosophy, semiotics, and negotiation theory to explain why practitioners systematically produce divergent judgments — and what can be done about it. He holds an MBA, studied Organisational Leadership at Oxford Saïd Business School, and directs Bloomingfeld, a sustainability consultancy that advises multinational firms on regulatory compliance, stakeholder alignment and ESG governance — work in which the conceptual asymmetries his research formalizes are a daily operational reality.