Thomas Schildhauer

Thomas Schildhauer is Founder and Director of the Humboldt Institute and is a Professor of Marketing at the University of the Arts Berlin.

Latest publications

Five smarter questions

Five types of questions for better strategic decision-making 

19 April 2024 • by Arnaud Chevallier, Frédéric Dalsace, Jean-Louis Barsoux in Brain Circuits • 3 min read

When facing uncertainty, effective leaders ask smart questions. But what does this mean? Through extensive research and collaboration with executives, we’ve identified five types of questions for better straategic decision-making. ...


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