Silse Martell

Silse Martell founded her first PR agency in 2002. Since then, she has created two more agencies, co-founded the executive mentor platform Collective Brains, and became an investor in health tech. She is currently pursuing IMD’s Board Certification.  

Latest publications

Five smarter questions

Five types of questions for better strategic decision-making 

19 April 2024 • by Arnaud Chevallier, Frédéric Dalsace, Jean-Louis Barsoux in Brain Circuits • 3 min read

When facing uncertainty, effective leaders ask smart questions. But what does this mean? Through extensive research and collaboration with executives, we’ve identified five types of questions for better straategic decision-making. ...


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