The business value of gamification: Pathways to customer retention
Customer retention is a long-term endeavor. By securely locking customers into a game, firms can generate more value from them and gain a crucial competitive edge....
Konstantinos Trantopoulos is a Senior Advisor and Fellow at IMD. He works with C-level executives, boards, and private equity investors on the strategic, commercial, and operational levers that drive growth and enterprise value. His work focuses on investments, capital allocation, commercial diligence, market dynamics, and how new technologies and AI reshape value creation. His insights have been featured in Harvard Business Review, MIT Sloan Management Review, California Management Review, MIS Quarterly, Industry and Innovation, Το Βήμα, and Forbes.
December 18, 2024 • by Konstantinos Trantopoulos , M. Dalbert Ma, Vasilis Vassalos, Michael G. Jacobides in Brain Circuits • 3 min read
Customer retention is a long-term endeavor. By securely locking customers into a game, firms can generate more value from them and gain a crucial competitive edge....
December 18, 2024 • by Konstantinos Trantopoulos , Michael R. Wade in Artificial Intelligence • 10 min read
Breakthroughs in agentic AI, open-source development, and closer collaboration between AI companies and the defense sector have significantly raised the AI risk profile. These developments have compelled us to advance the AI...
April 8, 2024 • by Konstantinos Trantopoulos in Audio articles • 9 min read
Businesses can retain customers, attract new ones or shape their preferences by aligning key game design elements with strategic objectives....
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