Alfredo De Massis is ranked as the most influential and productive author in the family business research field in the last decade in a recent bibliometric study. De Massis is an IMD Professor of Entrepreneurship and Family Business at IMD where he holds the Wild Group Chair on Family Business and works with other universities worldwide.
Family businesses traditionally pull together to survive a crisis, but the dramatic impact of the pandemic has brought even the strongest to their knees. They will have to developnew skills to adapt...