Material advantage: Winning in an age of disruption

An IMD masterclass on turning resource risk and market disruption into strategic opportunity

Geopolitical tensions, economic volatility, and shifting regulatory landscapes are redrawing the rules of competition. Supply chains are being stress-tested, resource dependencies are becoming boardroom-level risks, and the companies that once treated efficiency and resilience as operational concerns are now recognizing them as sources of competitive advantage. For today’s business leaders, the strategic question is no longer whether disruption is coming but who is best positioned to win.

Join Julia Binder, IMD Professor of Business Transformation and Program Director of Creating Value in the Circular Economy, for an interactive masterclass examining how leading companies are turning resource risk and market disruption into durable strategic advantage. We will explore how smart organizations are moving beyond compliance and cost management to build resilience, unlock new value, and outperform competitors in a resource-constrained world.

Expect practical insights for leaders seeking to navigate uncertainty while positioning their organizations for long-term value creation.

Here’s what you can expect from your masterclass:

• Understand how multiple disruptions, geopolitical, economic, regulatory, and technological, are converging to put fundamental pressure on business as usual
• Explore the strategic responses available to leaders, and how leading companies are turning these pressures into positioning advantage
• Discuss what it takes to win in disruptive times: the mindset, capabilities, and strategic moves that separate those who adapt from those who fall behind

Following your masterclass, you will have the chance to engage directly with our Program Advisors. They will provide:

• A comprehensive overview of IMD’s sustainable business program portfolio, plus insight into our renowned Orchestrating Winning Performance program (OWP).
• Insight on how our programs can align with your professional aspirations.
• Answers to all your questions about our sustainable business programs and more.

Agenda

• 12:00 – 12:45: Sustainability masterclass “Material advantage: Winning in an age of disruption” with Professor Julia Binder.
• 12:45 – 13:00: Introduction to IMD sustainable business & OWP programs with our Program Advisors, followed by a Q&A.

Please note, this event will not be recorded. This is a unique opportunity to experience the IMD learning journey live.