Digital Marketing Strategies - Faculty

Our Faculty members are recognized world authorities in their fields. Dividing their time between teaching, research and working with international companies, they remain on top of the latest management trends. You can expect timely, innovative learning activities, materials, and content in all IMD programs.

Program director

Programs: Digital Marketing Strategies, Advanced Management Program, Artificial Intelligence, Marketing Strategy in the Digital Age, Strategy Governance for Boards, Digital Marketing Fundamentals - on demand, Orchestrating Winning Performance

Topics: Marketing, Digital

Goutam Challagalla is Professor of Marketing and Strategy at IMD. He previously served as Area Coordinator of Marketing, Associate Dean for Executive Education, and marketing area PhD coordinator at Georgia Tech in Atlanta for 21 years. Professor Challagalla also worked as Principal at The Monitor Group, a strategy and marketing consulting company. His teaching, consulting, and research focuses on strategy, business-to-business marketing, marketing management, pricing, sales management, distribution channels, and service excellence.

Faculty members

Programs: Executive MBA, Marketing Management, Foundations for Business Leadership, Master of Business Administration, Orchestrating Winning Performance

Topics: Marketing, Strategy

Programs: Leading Digital Business Transformation, Digital Strategy, Digital Strategy and Analytics, Digital Transformation Foundations, Orchestrating Winning Performance, High Performance Boards, Organizational Learning in Action, Advanced Management Program

Topics: Strategy, Digital

Howard Yu


Howard Yu


Programs: Business Growth Strategies, Strategic Resilience in a Disrupted World, Advanced Management Program, Breakthrough Program for Senior Executives

Topics: Innovation, Strategy


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