Digital Marketing Strategies - Faculty
Our Faculty members are recognized world authorities in their fields. Dividing their time between teaching, research and working with international companies, they remain on top of the latest management trends. You can expect timely, innovative learning activities, materials, and content in all IMD programs.
Your program director, Goutam Challagalla
Goutam Challagalla is Professor of Marketing and Strategy at IMD. He previously served as Area Coordinator of Marketing, Associate Dean for Executive Education, and marketing area PhD coordinator at Georgia Tech in Atlanta for 21 years. Professor Challagalla also worked as Principal at The Monitor Group, a strategy and marketing consulting company. His teaching, consulting, and research focuses on strategy, business-to-business marketing, marketing management, pricing, sales management, distribution channels, and service excellence.