High-impact results for your career

See immediate program impact on careers and companies.

High-impact results for your career

See immediate program impact on careers and companies.

What participants say about the program

+81%
of participants say they have become a more effective leader.*

*Survey of more than 4,000 alumni 6 months after attending an IMD program (2015-2018)

The program delivered on its promise to provide a framework for the digital era. I gained a new perspective on things as well as practical tools to improve and help my customers further.

Sven Lemat Group Excellence and Strategy, Bruker BioSpin, Switzerland

I discovered and experimented with fundamental and exciting new marketing concepts, which I can now take back and apply to my own context.

Nadege Desa Global Head of Crop Science & Animal Health, S&P Global, Switzerland

Cutting-edge digital marketing insights built on pertinent real cases and delivered by top professors who create a highly interactive and effective learning experience. Now I know how to make our company’s value proposition even more meaningful and attractive!

Paulo Martins Chief Executive Officer, Machrent, Portugal

What I gained from this program is not only a new level of understanding of today’s changing marketing landscape, but also new working tools and models to address my current challenges. And I developed invaluable professional relationships!

Swati Soni Digital Customer Experience Manager, Carl Zeiss Meditec AG, Germany

I have refreshed my understanding of key marketing concepts and most importantly have learnt how I can apply them in today and tomorrow’s digital landscape. High-level training that will impact my career as I feel equipped now to enhance the value I can create for my customers.

Claude Nusbaumer Area Export Sales Manager, Sylvac SA, Switzerland

Digital Marketing Strategies gave me new tools to formulate new value propositions for my company in the new digital landscape.

Tommi Fors Marketing and Communications Director, Oy Snellman AB, Finland
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Discover the program’ impact on individuals and teams

Many executives from all over the world join IMD’s Digital Marketing Strategies to strengthen their supply chain and digital skills – hear some of their stories.

“This program provides the tools to actively explore opportunities from digitization.”
Participants reviews

See the Digital Marketing Strategies program through the eyes of recent participants, hear about highlights of their experience and key program takeaways.

Digital Excellence Diploma

Accelerate your career with the IMD Digital Excellence Diploma by getting the right skills, frameworks and tools.

Digital Excellence Diploma

Accelerate your career with the IMD Digital Excellence Diploma by getting the right skills, frameworks and tools.