Your learning journey

Practice new marketing skills and create immediate impact for your company.

Your learning journey

Practice new marketing skills and create immediate impact for your company.

Explore new digital marketing concepts within a real-life context

During your time on campus you will discuss new digital marketing concepts and frameworks with IMD faculty, external guest speakers, and your peers. Explore their applicability in real-life contexts through interactive group exercises and simulations. You will also learn from the successes and failures of large and small companies (both B2B and B2C) striving to flourish in the digital era. All these experiences will inspire you as you rethink your approach to marketing.

Program framework

Program themes

Topics covered

NEW: Understand customer centricity in the digital age
NEW: focus on customer value vs supplier value
NEW: Transform your offering, market access, and purchase process to optimize the customer experience

- Digital marketing and pathways to create new value

- Capture value from digital products and services

- Engaging customers and delivering ‘wow’ experiences

- Measure digital marketing ROI

- Learn how to balance traditional and social media

- Design an omnichannel experience

- Leveraging digital to enable deep customer centricity

- Using IOT to craft new value propositions

- Building brands and communities in the digital space

- Agile marketing and measuring effectiveness

- Value capture (pricing) in the digital space

- Agile marketing and marketing effectiveness