Your online learning journey

Designed to help master digital digital analytics to drive innovation.

Program overview

Understand the definition of big data in terms of the three Vs (variety, volume, and velocity) and how to use them to measure.
Explore what big data is currently available in your organization.
Explore how companies use the three Vs to create value for themselves, leverage opportunities, and avoid threats.

Understand the way data is categorized in terms of format (structured and unstructured) and source (internal/external).
Analyze uncapped data sources for your organization.
Learn how to build a Data Category Map for your organization.

Discover the concept of digital analytics and comprehend the three types of analytics (descriptive, predictive, prescriptive).
Learn the key challenges with big data and analytics.
Describe an area of implementation for your organization and explore the way in which analytics would change decision-making and make you more competitive.

Build your knowledge of Artificial Intelligence (AI) and Machine Learning (ML) and discover how they are being applied to organizations.
Examine how these technologies may influence your business and role in the future.
Learn how to harness these technologies within your business.

Learn about different levels of data analytics maturity in business.
Reflect on your organization’s level of data analytics maturity and devise a plan to develop further opportunities by enhancing the use of data analytics.

Discover offensive and defensive data analytics strategies and when to apply them.
Pinpoint where your business falls on the data-strategy spectrum and identify the strategy it needs to improve performance and deliver better value.
Learn how to apply strategies to your organization and challenges.

Acquire tools to assess the data analytics-readiness of your organization.
Identify the key drivers (data, tools, people, and strategy) that can help develop or increase your data analytics capability.
Compare your data analytics capability with that of other organizations.

Explore how digital analytics and AI are linked.
Learn how to align your overall strategy with your analytics and AI strategy.
Develop a data analytics roadmap for your organization.

One-on-one coaching

Throughout your online learning, an experienced IMD executive coach provides personalized support tailored to your goals and context. Your coach challenges your thinking, helps you navigate implementation barriers, and ensures you extract maximum value from the program. Interactions take place via video, in writing, and over the phone—flexible to fit your schedule.

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Your expert coach helps you:

Navigate your specific challenges

Address the real obstacles you’re facing in your organization.

Translate concepts into action

Move from theory to practical application in your work.

Maximize your impact

Stay focused on outcomes that matter to your role and goals.

Maintain momentum

Keep progressing even when priorities compete for your attention.

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Power your learning with IMD’s AI Advisor

Personalized AI support integrated into your learning experience — guiding you as you set objectives, complete assignments, journal insights, and apply concepts to your work.

Smart support, available 24/7

Real-time feedback, reflection prompts, and guidance— tailored to your role and work situation.

100% aligned with your program

Prompts tied directly to your curriculum and connected through all modules, helping you create an integrated outcome by the end.

Two adaptive support modes

Step-by-step for structured support, Adaptive for high-level guidance.

Real outcomes, real impact

Guidance to develop actionable plans grounded in your reality and ready to implement immediately.