Big data and analytics have pervaded nearly every aspect of our professional and personal lives. More importantly, the influx of these platforms has been very rapid, often blindsiding even the best managers and companies.
Until now, time and resources have been mostly dedicated to training data scientists and implementing analytics. Yet the strategic aspects of data analytics have been largely overlooked.
Digital Analytics (DA) is your chance to take a strategic, rather than a tactical perspective on big data and analytics.
You will leave the program with a new understanding of what big data and analytics can do for your business and how you can best utilize and allocate resources in these areas.
Understand big data and analytics, how they have evolved and what they mean for business in the future
Immerse yourself in the latest social media and mobile landscape trends
Evaluate your capabilities and strategies for data analytics
See how data analytics is impacting every aspect of your business and prepare your response
You are a manager who makes complex decisions in areas related to digital transformation and strategy, and would like to gain a stronger understanding of the underlying concepts behind big data and digital analytics.
Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey and surprise you in many unanticipated beneficial ways both during and beyond your classroom experience.
Analytics and big data are now at the heart of the decision making process for many businesses, helping to drive digital transformation, increase revenue and boost customer satisfaction.
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