Big data and analytics have pervaded nearly every aspect of our professional and personal lives. More importantly, the influx of these platforms has been very rapid, often blindsiding even the best managers and companies.

Until now, time and resources have been mostly dedicated to training data scientists and implementing analytics. Yet the strategic aspects of data analytics have been largely overlooked.

Digital Analytics (DA) is your chance to take a strategic, rather than a tactical perspective on big data and analytics.

You will leave the program with a new understanding of what big data and analytics can do for your business and how you can best utilize and allocate resources in these areas.

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Understand big data and analytics, how they have evolved and what they mean for business in the future

Immerse yourself in the latest social media and mobile landscape trends

Evaluate your capabilities and strategies for data analytics

See how data analytics is impacting every aspect of your business and prepare your response

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You and your class

You are a manager who makes complex decisions in areas related to digital transformation and strategy, and would like to gain a stronger understanding of the underlying concepts behind big data and digital analytics.

Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey and surprise you in many unanticipated beneficial ways both during and beyond your classroom experience.

4/10

MARKET INCUMBENTS WILL BE DISPLACED

3 yrs

TIME TO SIGNIFICANT DISRUPTION

44%

VIEW DISRUPTION AS EXISTENTIAL THREAT

<31%

COMPANIES ACTIVELY RESPONDING

GET THE LATEST BUSINESS INSIGHTS FOR THE DIGITAL AGE FROM IMD AND CISCO

IMD offers a wide range of programs to help you build your digital skills. All give you access to world-leading research from the Global Center for Digital Business Transformation, an IMD and Cisco initiative.

GET THE LATEST BUSINESS INSIGHTS FOR THE DIGITAL AGE FROM IMD AND CISCO

IMD offers a wide range of programs to help you build your digital skills. All give you access to world-leading research from the Global Center for Digital Business Transformation, an IMD and Cisco initiative.

Analytics and big data are now at the heart of the decision making process for many businesses, helping to drive digital transformation, increase revenue and boost customer satisfaction.

Amit Joshi

Program Director

IMD offers a wide range of programs to help you build your digital skills. All give you access to world-leading research from the Global Center for Digital Business Transformation, an IMD and Cisco initiative.

Next start & fee

Program length: 2.5 days

2020

from

17

June

to

19

June

Lausanne

CHF 4,950

Apply

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SPECIAL OFFER

Digital Analytics is part of the IMD Digital Excellence Diploma, combine multiple digital transformation programs on your personalized learning journey and get special pricing.

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Build your digital journey with IMD

»Become a digital transformation expert in just 15 days of programs

»Check out our full program offering

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DIGITAL TRANSFORMATION PROGRAMS

Leading Digital Business Transformation (LDBT)

Leveraging digital innovations to transform your business

For business leaders and senior managers who want to develop a strategic roadmap for digital business transformation in their organizations. Here are your key program benefits:

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