Global Center for Digital Business Transformation

The center provides world-leading research and analysis on digital business transformation and prepares executives to take advantage of digital opportunities
Predicting digital technology and business model trends & Understanding the dynamics of digital disruption
Setting up a digital transformation to succeed & Navigating the organizational dynamics that often derail transformation
Adapting people, resources, processes, and organizational culture to embrace digital transformation
Anchoring digital to support ongoing performance & Conducting digital responsibly and sustainably
We challenge the ideas that shape tomorrow's digital landscape by building, testing, and publishing practical and applied frameworks. These frameworks are based on data-driven insights from our interactions with thousands of executives a year.
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Books

Award-winning book
Hacking Digital
Topics: Digital, Transition, Leadership
By Michael R. Wade, Didier Bonnet, Tomoko Yokoi and Nikolaus Obwegeser - 7 September 2021

Since the start of the Covid-19 pandemic, digital adoption has accelerated rapidly and is showing no signs of slowing. What was once just desirable is now an essential part of any competitive business, and the phrase &…

Award-winning book
ALIEN Thinking
Topics: Digital
How do people come up with truly original ideas? For the past decade, the authors of this book have studied individuals who have made leaps of creativity-inventors, scientists, doctors, entrepreneurs and artists-and…
Book
Orchestrating Transformation
Topics: Disruption, Digital
By Michael R. Wade with James Macaulay, Andy Noronha and Joel Barbier - 25 February 2019
Company leaders feel the urgency to transform their organizations in the face of digital disruption. New rivals are digitizing whatever can be digitized to attack incumbents’ value chains, gaining marketing share,…
Book
Digital Vortex
Topics: Strategy, Digital, Disruption
By Michael R. Wade with Jeff Loucks, James Macaulay and Andy Noronha - 25 June 2016
Digital disruption sounds like another business buzzword - until it happens to your company. Seemingly out of nowhere, startups and other tech-savvy disruptors attack. Your customers bolt for the door and revenues stall.…

Our center's recent publications

IMD's latest digital insights

Article
The Future of Competitive Strategy
The Future of Competitive Strategy
By Mohan Subramaniam - 16 August 2022
Article
Trader Joe's: At a crossroads?
By Niccolò Pisani, Goutam Challagalla and Inès Augier - 9 June 2022
Article
Largo.ai in Hollywood: Good enough?
By Jim Pulcrano, Laure Frank, Désirée Gilgen, Konrad Meyer and Federico Paparella - 7 June 2022
Article
Bank Cler and Zak: How to succeed in digital banking
By Patrick Reinmoeller, Elie El Khoury, Thibaut Jechoux, Lars Spicker Olesen and Paul Tourel - 24 May 2022
Article
Mastercard’s ethical approach to governing AI
By Öykü Işık and Lisa Simone Duke - 13 April 2022
Article
Youhualin: Digitizing the supply chain in China
By Mark J. Greeven, Patrick Reinmoeller, Yunfei Feng and Erik Walenza-Slabe - 20 January 2022

Speaker

Didier Bonnet
Professor Didier Bonnet
Professor of Strategy and Digital Transformation

Didier Bonnet focuses on digital economics, digital strategy, disruptive innovation, and the process of large-scale digital transformation for global corporations. A globally recognized thought leader on digital…

Michael Wade
Professor Michael Wade
Professor of Innovation and Strategy Cisco Chair in Digital Business Transformation

Professor of Innovation and Strategy Michael Wade is an expert on digital transformation. He holds the Cisco Chair in Digital Business Transformation at IMD and is Director of IMD’s Global Center for Digital Business…

Face to Face programs

Program
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Leading Digital Business Transformation
Digital innovations to transform your business
For business leaders and senior managers who want to develop a strategic roadmap for digital business transformation in their organizations.
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Digital Execution
Develop your digital execution roadmap
For business leaders or managers who are involved in digital business transformation, and are looking to successfully develop an execution plan.
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Leading in the Digital Age
Leading your team through change
Provides you with tools to develop the skills to effectively lead in the face of digital transformation.
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Artificial Intelligence
Harness your business strategy and growth with AI
Explore how AI impacts your business, your organization, society and what it will mean for ethics and business models.
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TransformTECH
Drive innovation with new technologies
Understand how to leverage AI, IoT and robotics for your business. Discover which technology will enable you to create new business opportunities. This program is jointly designed by IMD and Swiss federal institute of…

Live and online programs

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Digital Transformation Foundations
Your strategic roadmap for digital transformation
Learn the what and the how of digital business transformation, exploring topics such as platform business models, digital marketing, business analytics, and more.
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Leadership Skills for the Digital Age
Leading at your best in the digital age
Explore key competencies and skills you need to lead effectively in a globally connected and constantly changing world.
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Developing Digital Transformation Strategies
Gain a practical tool kit to digitally transform your organization
Explore a strategic approach to digital transformation to effectively navigate change and grow your competitive advantage.
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Cybersecurity Risk and Strategy
Learn how cyber resilience directly impacts business continuity and value.
Develop the skills to identify opportunities to transform and optimize your business supply chain by leveraging efficiency-driven technology.
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Digital Transformation in Practice
A practical, step-by-step approach to digital business implementation
Get ready to lead the implementation of your organization's digital transformation, equipped with actionable solutions and best practices.

Our Director

Michael Wade
Professor Michael Wade
Professor of Innovation and Strategy Cisco Chair in Digital Business Transformation

Professor of Innovation and Strategy Michael Wade is an expert on digital transformation. He holds the Cisco Chair in Digital Business Transformation at IMD and is Director of IMD’s Global Center for Digital Business…

The team members

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Tomoko Yokoi
Researcher and Writer

Tomoko Yokoi (@tokoyokoi) is a Researcher and Advisor at the Global Center for Digital Business Transformation, IMD Business School in Switzerland. She is a Forbes Contributoron topics related to digital transformation…

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Jialu Shan
Research Fellow

Jialu's research areas include digital business transformation, business model innovation and new practices, and corporate governance practices. She is particularly interested in Asian market.

She obtained her PhD degree…

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Lazaros Goutas
Research Fellow

Lazaros is a Research Fellow at the Global Center for Digital Business Transformation. He previously held academic roles at Lougborough University, ETH Zurich and INSEAD Business School. He received his PhD from the…

Contributing Faculty

Biography
Didier Bonnet
Professor Didier Bonnet
Professor of Strategy and Digital Transformation
Biography
Cyril Bouquet
Professor Cyril Bouquet
Professor of Innovation and Strategy
Biography
Goutam Challagalla
Professor Goutam Challagalla
Professor of Marketing and Strategy
Biography
Carlos Cordon
Professor Carlos Cordon
Professor of Strategy and Supply Chain Management
Biography
Stéphane J. Girod
Professor Stéphane J. Girod
Professor of Strategy and Organizational Innovation
Biography
Mark Greeven
Professor Mark Greeven
Professor of Innovation and Strategy and Dean of IMD China
Biography
Robert Hooijberg
Professor Robert Hooijberg
Professor of Organizational Behavior
Biography
Tawfik Jelassi
Professor Tawfik Jelassi
Professor of Strategy and Technology Management
Biography
Jennifer Jordan
Professor Jennifer Jordan
Professor of Leadership and Organizational Behavior
Biography
Amit Joshi
Professor Amit Joshi
Professor of AI, Analytics and Marketing Strategy at IMD
Biography
Stefan Michel
Professor Stefan Michel
Dean IMD Executive MBA and Professor of Marketing and Service Management
Biography
Ralf Seifert
Professor Ralf Seifert
Professor of Operations Management
Biography
Howard Yu
Professor Howard Yu
LEGO Professor of Management and Innovation
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