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    Research & Insights

    Our research informs our rich portfolio of digital and AI transformation programs, aimed at equipping you with the latest tools, knowledge, and skills to understand data, harness digital disruption, and prepare yourself for a digital and AI-driven future that is happening now.

    Research & Insights

    Our research informs our rich portfolio of digital and AI transformation programs, aimed at equipping you with the latest tools, knowledge, and skills to understand data, harness digital disruption, and prepare yourself for a digital and AI-driven future that is happening now.

    Academic articles
    Journal of Computer Information Systems
    AI agents and agentic systems: A multi-expert analysis
    By Laurie Hughes, Yogesh K. Dwivedi, Tegwen Malik, Michael R. Wade and et al.
    August 2025, vol. 65, no. 4, pp. 489-517, https://doi.org/10.1080/08874417.2025.2483832
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    IEEE Transactions on Engineering Management
    Crisis innovation: Leveraging virtual hackathons for rapid ideation
    By Tomoko Yokoi, Nikolaus Obwegeser and Michela Beretta
    2024, vol. 71, pp. 12081-12093, 10.1109/TEM.2021.3097238
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    International Journal of Information Management
    “Real impact”: Challenges and opportunities in bridging the gap between research and practice. Making a difference in industry, policy, and society
    By Yogesh K. Dwivedi, Anand Jeyaraj, Laurie Hughes, Michael R. Wade and et al.
    October 2024, vol. 78, 102750, https://doi.org/10.1016/j.ijinfomgt.2023.102750
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    International Journal of Information Management
    “So what if ChatGPT wrote it?”: Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy
    By Yogesh K. Dwivedi, Nir Kshetri, Laurie Hughes, Michael R. Wade and et al.
    August 2023, vol. 71, 102642, https://doi.org/10.1016/j.ijinfomgt.2023.102642
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    International Journal of Information Management
    Climate change and COP26: Are digital technologies and information management part of the problem or the solution? An editorial reflection and call to action
    By Yogesh K. Dwivedi, Laurie Hughes, Arpan Kumar Kar, et al. and Michael R. Wade
    April 2022, vol. 63, article 102456, https://doi.org/10.1016/j.ijinfomgt.2021.102456
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    MIS Quarterly
    Multifarious roles and conflicts on an interorganizational green IS
    By Dorothy E. Leidner, Juliana Sutanto and Lazaros Goutas
    March 2022, vol. 46, no. 1, pp. 591-608, https://doi.org/10.25300/MISQ/2022/15116
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    Practitioner insights
    Forbes.com
    When AI speaks the language of emotion-what’s next?
    By Tomoko Yokoi
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    The National
    Race for AI dominance is creating competition and new global alliances
    By Amit M. Joshi
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    Forbes.com
    The digital legacy economy: Can AI preserve who we are?
    By Tomoko Yokoi
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    HBR.org
    What it takes to lead through digital disruption
    By Jennifer Jordan, Michael R. Wade and Shih-Han Huang
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    HBR.org
    What it takes to lead through digital disruption
    By Jennifer Jordan, Michael R. Wade and Shih-Han Huang
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    The National
    The uncomfortable truth is many businesses do not know what they are doing with AI
    By Amit M. Joshi
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    The National
    Gulf companies can learn from China’s lean AI without spending billions
    By Amit M. Joshi and Mark J. Greeven
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    Harvard Business Review
    How savvy companies are using Chinese AI
    By Amit M. Joshi, Mark J. Greeven, Sophie Liu and Kunjian Li
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    People Management
    Green and digital: how L&D can build future skills
    By Michael R. Wade
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    HBR.org
    Will your Gen AI strategy shape your future or derail it?
    By Konstantinos Trantopoulos, Yash Raj Shrestha, Amit M. Joshi, Michael R. Wade and Jingqi Liu
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    Observer
    Context-aware A.I. could fix the modern workplace’s communication crisis
    By Amit M. Joshi, Ram Bala and Natarajan Balasubramanian
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    The European Business Review
    Chief AI officer, meet chief sustainability officer: A blueprint for collaboration
    By Michael R. Wade and Konstantinos Trantopoulos
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    Case studies
    Case Study
    ABN AMRO (B): The challenge of scaling self-organization

    The B case picks up at the end of Case A. It’s now autumn 2022. Klaas Ariaans and Eric Jones, leaders within ABN AMRO’s Personal and Business Banking Division had been reflecting on the success of self-organization in their divisions. This new wor…

    By Michael R. Wade and Lisa Simone Duke
    Case reference: IMD-7-2439 © 2025
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    Case Study
    Civilia Engineering: Cultivating value through a data-driven culture

    No company can grasp the potential of AI until it has set up a data-driven culture enabling employees to create value from the insights that emerge from data analysis. This means that before setting up an AI strategy, organizations must transform …

    By José Parra Moyano and Lisa Simone Duke
    Case reference: IMD-7-2548 © 2024
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    Case Study
    Digital transformation in Swiss public broadcasting (B): Pause or play at SRF?

    Nathalie grappled with the divergent views in her head and from her team, evaluating a range of options: Persisting doggedly, halting completely, pausing temporarily, decelerating prudently or reconsidering and crafting a new strategy. The case d…

    By Jim Pulcrano, Hana Disch, Adrian Jäggi, Danay Lea, Markus Sandmeier and Susanne Wille
    Case reference: IMD-7-2533 © 2024
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    Case Study
    Has Elon Musk X’d out?

    In 2022, Elon Musk, known for his innovative ideas and often compared to Steve Jobs, made a big move by buying Twitter for $44 billion. He then started transforming the microblogging platform, rebranding it as “X.” His goal was to turn Twitter int…

    By Stefan Michel and Kathe Sweeney
    Case reference: IMD-7-2537 © 2024
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    Case Study
    La Tour: Winning in the private hospital industry with value-based healthcare

    This case describes the journey of a new CEO bringing an innovative vision and strategy to a for-profit hospital under new ownership. It shows the application of a value-based health outcome approach in this setting, focused on the strategic appro…

    By Jim Pulcrano, Natasha Lucenay, Didier Boekraad, Barry W. Miller and Arnold Vetterli
    Case reference: IMD-7-2450 © 2023
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    Case Study
    Future-proofing HEINEKEN: The EverGreen strategy

    Dolf van den Brink, CEO of HEINEKEN, left the company’s global headquarters in Amsterdam for a company retreat. Over the next three days, the entire executive team would gather to discuss the company’s future. The preliminary results for 2022, pre…

    By Niccolò Pisani and Inès Augier
    Case reference: IMD-7-2423 © 2023
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    Case Study
    Celonis: Building a lean digital ecosystem

    To maintain its position as the category leader in process mining and execution management, Celonis needed to be able to facilitate – or even automate – corrective measures on these processes to edge closer to process mining nirvana, i.e. a fully …

    By Carlos Cordon, Benoit F. Leleux and Marc Chauvet
    Case reference: IMD-7-2286 © 2022
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    Case Study
    Celonis: The process mining unicorn

    MUNICH, GERMANY, JANUARY 2019. Bastian Nominacher pondered how much Celonis had changed from its start in 2011, when he and his two co-founders were coding in a crammed 15-square-meter room in his flat. Reaching unicorn valuation felt “like drivin…

    By Benoit F. Leleux and Marc Chauvet
    Case reference: IMD-7-2161 © 2021
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    Case Study
    Matas (A): Will the Danish retailer’s transformation ignite growth?

    This case details the struggles of a traditional retailer (Matas) wrestling with the changing retail landscape. The Matas management team recognizes that the company’s offline retail business is under serious pressure. Top-line growth has flattene…

    By Goutam Challagalla and Philip Charles Zerrillo
    Case reference: IMD-7-2249 © 2021
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    Case Study
    Matas (B): Will its digital transformation strategy succeed?

    Case B presents the choices the company made and the execution issues it confronted. It shows that the CEO put online revenue growth at the center of the strategy. He also used “test and learn” budgeting process to avoid investing too much in stor…

    By Goutam Challagalla and Philip Charles Zerrillo
    Case reference: IMD-7-2287 © 2021
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    Case Study
    Adidas: How to keep running fast in a post-Covid-19 world?

    By the end of 2019 the adidas Group was solidly the world’s second largest multinational in the sportswear manufacturing industry. Following the successful implementation of a digital transformation initiated in 2015, the company enjoyed years of …

    By Niccolò Pisani and Ornella Lupoi
    Case reference: IMD-7-2222 © 2020
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    Case Study
    Rabobank: Building digital agility at scale

    The case illustrates how a financial institution with a conservative culture embraced digital transformation in a highly competitive environment. It focuses on the challenges inherent in moving from a start-up phase to a scale-up phase. The key pr…

    By Michael R. Wade and Lisa Simone Duke
    Case reference: IMD-7-2070 © 2019
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    Books
    Book
    The AI-centered enterprise
    By Natarajan Balasubramanian, Ram Bala and Amit M. Joshi
    Published by CRC Press, ©2025
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    Book
    Twin transformation: A gripping tale of how AI and sustainability converge, and the race to get it right
    By Michael R. Wade and Konstantinos Trantopoulos
    Published by Independently published, ©2025
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    Book
    GAIN: Demystifying GenAI for office and home
    By Michael R. Wade and Amit M. Joshi
    Published by Independently published, ©2025
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    Book
    Hacking digital: Best practices to implement and accelerate your business transformation
    By Michael R. Wade, Didier Bonnet, Tomoko Yokoi and Nikolaus Obwegeser
    Published by McGraw-Hill, ©2022
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    Book
    ALIEN thinking: The unconventional path to breakthrough ideas
    By Cyril Bouquet, Jean-Louis Barsoux and Michael R. Wade
    Published by PublicAffairs, ©2021
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    Book
    Orchestrating transformation: How to deliver winning performance with a connected approach to change
    By Michael R. Wade, Joel Barbier, James Macaulay and Andy Noronha
    Published by DBT Center Press, ©2019
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    Reports
    Report
    Built for shocks: The companies that keep winning when the game changes
    By Howard H. Yu, Jialu Shan, Lawrence Tempel, Alexandre Sonderegger and Anqi Miao
    IMD White Paper, 25 November 2025
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    Report
    AI strategies that are working
    By Tomoko Yokoi, Michael R. Wade and Jialu Shan
    IMD White Paper, November 2025
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    Report
    Winning with AI: The business leader’s guide to AI. From strategy to execution
    By Mikolaj Jan Piskorski, Didier Bonnet, Michael R. Wade, Amit M. Joshi, Julia Katharina Binder, Howard H. Yu, Mark J. Greeven, José Parra Moyano, Michael D. Watkins and Öykü Işık
    IMD White Paper, August 2025
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    Report
    Winning with AI
    By Julia Katharina Binder, Didier Bonnet, Mark J. Greeven, Öykü Işık, Amit M. Joshi, José Parra Moyano, Mikolaj Jan Piskorski, Michael R. Wade, Michael D. Watkins and Howard H. Yu
    IMD Report, 21 August 2025
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    Report
    Mind the gap: Addressing the risk of bias in generative AI
    By Öykü Işık, Alexander Fleischmann, Sarah E. Toms, Lea Eberle, Naya Giannakopoulou, Marc Holitscher, Elsa Reichling and Amalia Spataru
    IMD in collaboration with Microsoft, and EqualVoice, White Paper, 23 January 2025
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    Report
    Charting the future: Switzerland’s path to generative AI leadership in 2024 and beyond
    By Amit M. Joshi and Sarah E. Toms
    IMD, digitalswitzerland and EPFL Report, 19 January 2024
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    Report
    Digital vortex 2023: Taiwan vs. global trends
    By Michael R. Wade, Jialu Shan and YingFen Lin
    Global Center for Digital Business Transformation Report, May 2023
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    Report
    Getting started in digital responsibility
    By Tomoko Yokoi, Lazaros Goutas and Michael R. Wade
    Global Center for Digital Business Transformation Report, October 2022
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    Report
    Digital vortex 2021: Digital disruption in a COVID world
    By Michael R. Wade, Jialu Shan, Heidi Bjerkan and Tomoko Yokoi
    April 2021
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    Report
    Digital vortex 2019: Continuous and connected change
    By Michael R. Wade, Jialu Shan, Tomoko Yokoi and James Macaulay
    22 May 2019
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    Report
    Public sector and the Digital Vortex: How government organizations can harness digital disruption for positive change
    By Lauren Buckalew, Michael R. Wade, Tawfik Jelassi and James Macaulay
    DBT Research Paper, June 2017
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    Report
    Life in the digital vortex: The state of digital disruption in 2017
    By Jialu Shan, Michael R. Wade and Andy Noronha
    DBT Research Paper, June 2017
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    IMD and AVEVA have formed a research collaboration exploring how business ecosystems drive growth, productivity, and sustainability. The research will investigate how industrial intelligence – combining data, AI, and human expertise enables organizations to enhance collaboration across value chains, elevate performance, and accelerate the transition to a more sustainable future.

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    Article
    - IMD Business School
    How ‘radical collaboration’ can unlock trapped value in industrial data

    Caspar Herzberg of Aveva explains how breaking down data silos and fostering “radical collaboration” can boost industrial efficiency, resilience, and trust.

    Collaboration
    By Michael R. Wade
    11 December 2025
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    Article
    Nurturing-the-digital-rainforest-2 - IMD Business School
    Nurturing the digital rainforest: Why business ecosystems hold the key to resilient decarbonization

    Digital ecosystems hold a key to the lower-carbon future, and help businesses achieve net- zero targets while maintaining operational continuity in a warming world.

    Sustainability
    By Rob McGreevy, Marco Mueller and Michael R. Wade
    10 November 2025
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