Digital transformation in Swiss public broadcasting (B): Pause or play at SRF?

By Jim Pulcrano, Hana Disch, Adrian Jäggi, Danay Lea, Markus Sandmeier and Susanne Wille

8 pages

March 2024

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Reference: IMD-7-2533

Nathalie grappled with the divergent views in her head and from her team, evaluating a range of options: Persisting doggedly, halting completely, pausing temporarily, decelerating prudently or reconsidering and crafting a new strategy. The case discusses the cost of perseverance and provides an opportunity to explore the qualities of a CEO facing difficult choices in the face of public and private criticism during a global crisis.

Learning Objective

Explore the tension between perseverance, adaptability and strategic pivots.
Reflect on personal leadership and adaptability in complex environments.

Keywords

Leadership, Media, Entertainment, Change, Black Swan Theory, Crisis, Strategy

Settings

Europe, Switzerland
Swiss Radio and Television, Media, Radio, Media, Television, Media, Travel and Leisure, Entertainment
2019-2021

Type

Field Research

Available Languages

English

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This case study is part of a series

Digital transformation in Swiss public broadcasting (A): Leading & accelerating change at SRF
Digital transformation in Swiss public broadcasting (B): Pause or play at SRF?

This case study is part of a series

Digital transformation in Swiss public broadcasting (A): Leading & accelerating change at SRF
Digital transformation in Swiss public broadcasting (B): Pause or play at SRF?

Digital transformation in Swiss public broadcasting (A): Leading & accelerating change at SRF

By Jim Pulcrano Hana Disch Adrian Jäggi Danay Lea Markus Sandmeier and Susanne Wille
Case reference: IMD-7-2532 ©2024

Summary

This case examines the leadership challenges faced by Nathalie Wappler, the new CEO of SRF, a public media company that operates in the German-spea...

Reference IMD-7-2532

Organization Swiss Radio and Television

Industry Media, Radio;Media, Television;Media;Travel and Leisure, Entertainment

Available Languages English

Contact

Research Information & Knowledge Hub for additional information on IMD publications