Reinforcing the international culture at Unilever
This case reviews the management development strategy at Unilever in the late 1980s. It is to be used as a complement to the cases “Developing a Global Mindset at Unilever – 1998” (GM 795), “Developing a Global Mindset at Johnson & Johnson – 1998” (GM 791), and “Developing Managers for a Global Business at Johnson & Johnson” (GM 790).
Late 1980s
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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- Developing a global mindset at Johnson & Johnson - 1998
- Developing managers for a global business at Johnson & Johnson
- Reinforcing the international culture at Unilever
- Developing a global mindset at Johnson & Johnson - 1998
- Developing managers for a global business at Johnson & Johnson
- Reinforcing the international culture at Unilever
Case reference: IMD-3-0791 ©1999
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Case reference: IMD-3-0790 ©1999
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Case reference: IMD-3-0794 ©1999
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COVID-19 challenges the value systems of family firms and urges them to adapt their behaviors, affecting their identities. This study aims to explore how and why family businesses strategically respond to challenges to their identity during COVID-...
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