GPS & Vision Express (B)
The acquisition referred to in the A case was made, but it is not going well. Two executives at GPS are proposing a revolution at Vision Express which would change the company’s business model to be more like the French model. Dean Butler strongly opposes the change, arguing that it would ruin Vision Express. The business model may or may not be the problem. What should GPS management do?
1998
Cranfield University
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Harvard Business School Publishing
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NUCB Business School
1-3-1 Nishiki Naka
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- GPS & Vision Express (A)
- GPS & Vision Express (B)
- Grand Vision & Vision Express (C)
- GPS & Vision Express (A)
- GPS & Vision Express (B)
- Grand Vision & Vision Express (C)
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Case reference: IMD-3-0869 ©2005
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