HomeResearch & Knowledgeback to Homeback to Research & KnowledgeKungfu Catering Management Co., Ltd.back to

Case Study

Kungfu Catering Management Co., Ltd.

By Denise H. Kenyon-Rouvinez and Nan Li

4 pages

November 2015

Reference: IMD-7-1665

Known as China’s most successful Chinese-style fast-food restaurant chain, Kungfu Catering Management Co., Ltd. (Zhengongfu) grew from humble beginnings as the dream of three young people in a roadside dessert store in Guangdong, China. The dessert store was opened by 17 year old Pan Yuhai in 1990. He was joined by his elder sister Minfeng and her husband Cai Dabiao in 1994. By 2008, the company had grown to over 100 successful fast-food style restaurants and was ready for a deal with VCs to further expand when trouble started between the brothers-in-law.

Learning Objective

This case sets the scene for a discussion on the pros and cons of equal ownership. It also covers issues of family conflicts, power, jealousy, and betrayal.

Keywords

Family Business, Ownership, Power Struggle, Conflict, Family Relationship

Settings

Asia, China
Kungfu Catering Management, Consumer Goods, Food and Beverage, Travel and Leisure, Catering
1994-2014

Available Languages

English

IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Keep reading

Article

Optimizing omnichannel assortments and inventory provisions under the multichannel attraction model

Assortment optimization presents a complex challenge for retailers, as it depends on numerous decision factors. Changes in assortment can result in demand redistribution with multi-layered consequences. This complexity is even more pronounced for ...

General Management

By Andrey Vasilyev, Sebastian Maier and Ralf W. Seifert

in European Journal of Operational Research

August 2025, vol. 324, no. 3, pp. 799-813, https://doi.org/10.1016/j.ejor.2025.01.035

Article

The anatomy of family business conflict

Understanding conflict in family businesses is a complex but essential study area for practitioners and academics. To enhance theoretical precision and provide practical insights, this article presents a comprehensive framework of family business ...

Customer Centricity Family Business

By Marco Mismetti, Barbara Del Bosco, Cristina Bettinelli and Alfredo De Massis

in Journal of Family Business Strategy

June 2025, vol. 16, no. 2, 100660, https://doi.org/10.1016/j.jfbs.2025.100660

Article

Boundary conditions for organizations in the Anthropocene: A review of the planetary boundaries framework 10 years on

We systematically review business research concerning the planetary boundaries framework: A natural science framework that identifies nine Earth system boundaries that govern the safe operating space for humanity. Ten years after the introduction ...

Sustainability

By Amanda Williams, Paolo Perego and Gail Whiteman

in Journal of Management Studies

June 2025, vol. 62, no.4, pp. 1811-1846, https://doi.org/10.1111/joms.13150

Article

Training the retailers of tomorrow - Upskilling Dilemma

Natalia Wallenberg of Ahold Delhaize describes how one of the largest retailers in Europe is tackling the upskilling dilemma.

Business Transformation Strategy

in I by IMD

Article

Training the retailers of tomorrow

Discover how Ahold Delhaize tackles workforce upskilling with digital training, inclusive learning, and leadership development across global retail brands.

Business Transformation Digital Future Readiness Global Business Human Resources Innovation Talent Management

in I by IMD

Article

Management myth-busters: the innovation hero

Companies often fall into the trap of equating a cool-looking innovation lab with value-creating innovation output, investing in trendy office spaces, speaking in buzzwords, and hiring charismatic innovation leaders. However, these surface-level c...

By Joep de Caluwé

in I by IMD

Article

The Curiosity Farm - Growing innovation

The Curiosity Farm: Nestlé, Toyota & Intel spark innovation by nurturing curiosity, diversity, autonomy, and strong external partnerships.

in I by IMD

Article

The Curiosity Farm - Growing innovation

The Curiosity Farm: Nestlé, Toyota & Intel spark innovation by nurturing curiosity, diversity, autonomy, and strong external partnerships.

Innovation

By Shameen Prashantham and Dominique Turpin

in I by IMD

Article

When it comes to trust, your actions speak louder than words

People don’t work for companies. They work for leaders they trust. And that trust is being tested like never before.

in I by IMD

Article

When it comes to trust, your actions speak louder than words

People don’t work for companies. They work for leaders they trust. And that trust is being tested like never before.

Leadership

By Shelley Zalis

in I by IMD

Optimizing omnichannel assortments and inventory provisions under the multichannel attraction model

By Andrey Vasilyev Sebastian Maier and Ralf W. Seifert
in European Journal of Operational Research August 2025, vol. 324, no. 3, pp. 799-813, https://doi.org/10.1016/j.ejor.2025.01.035

Summary

Contact

Research Information & Knowledge Hub for additional information on IMD publications