Richard Blundell, Vice President of SGS’s global environment business, had been given the task of globally commercializing one of SGS’s Spanish businesses. It was an ambitious project, where both the competencies and the customers of this new business would be a step away from the original core capabilities found in Spain. There was a strong imperative for success, as the project was the first to emerge from an organizational initiative launched by the new CEO. The case examines the steps Blundell took to ensure effective execution of the project.
SGS: Execution in action (A)
Summary
Richard Blundell, Vice President of SGS's global environment business, had been given the task of globally commercializing one of SGS's Spanish bus...
Reference
IMD-3-1442
Copyright
©2004
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
SGS: Execution in action (B)
Summary
Richard Blundell, Vice President of SGS's global environment business, had been given the task of globally commercializing one of SGS's Spanish bus...
Reference
IMD-3-1443
Copyright
©2004
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications