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Case Study

Hindustan Lever (C): Delivering the desired results

By Ulrich Steger, Wolfgang Amann and Aileen Ionescu-Somers

3 pages

January 2006

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Reference: IMD-2-0124

The C-case of this three part series presents the actual changes that were implemented, the rather impressive successes achieved over time, and HLL’s vision for the future. Within less than a decade, HLL hopes to build a pool of 100,000 self-employed women covering 500,000 villages, and reaching 500 million people, thus creating opportunities for rural women and their families to live in improved conditions and raise their overall standard of living.

Keywords

Rural Marketing, Sustainable Marketing, Consumer Goods, Corporate Sustainability Management

Settings

India
2001-2006

Type

Field Research

Available Languages

English

Related material

Teaching note, Video

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2006 OIKOS AWARD WINNER (Sustainability)

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