This case picks up the story in 2014 and describes how Bostelmann and SAP spread and deepened the roots of the grassroots program over the span of a decade.
Optimizing omnichannel assortments and inventory provisions under the multichannel attraction model
Summary
Assortment optimization presents a complex challenge for retailers, as it depends on numerous decision factors. Changes in assortment can result in demand redistribution with multi-layered consequences. This complexity is even more pronounced for ...
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Geopolitical Turmoil - Transformational Capacity
Summary
In times of geopolitical turmoil, leaders can build transformational capacity by balancing urgent crises with long-term strategic planning and resilient decision-making.
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Impactful HR Communication - Stephanie Kramer - L'Oréal
Summary
L'Oréal North America CHRO Stephanie Kramer shares how HR can draw lessons from other business functions to drive innovation, strategy, and organizational impact.
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Unexpecting The Expected - Adapting To A Changing World
Summary
In complex situations, expertise can hold you back. Explore seven mindset shifts for unexpecting the expected and navigating uncertainty with greater agility.
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First Time CEO Pitfalls - How to Avoid Them
Summary
Avoid common first time CEO pitfalls with Kevin O’Brien’s insights on understanding the brief, aligning the team, and unlocking long-term leadership potential.
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Chief AI officer, meet chief sustainability officer: A blueprint for collaboration
Summary
A new frontier of business value lies at the intersection of artificial intelligence and sustainability, where innovation meets impact and leadership must adapt. This article outlines five strategic pillars for effective collaboration between Chie...
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This much I know: 9 leadership lessons from global CEOs
Summary
From absorbing stress to finding your authentic voice, nine leaders of global companies share the wisdom that has helped them excel in their roles.
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HP Amplify Impact A: Channeling partners for change
Summary
The A case in this two-part series outlines the challenges Isabella Phoenix faced in designing a global sustainability program for HP's vast network of channel partners in just 12 weeks with only one team member and limited resources. The initiative aimed to help embed sustainability in HP global partners' strategies, many of whom lacked the resources or expertise to tackle sustainability alone. Phoenix faced the dual challenge of inspiring internal buy-in and engaging thousands of independent partners many of them small or midsize businesses with limited capacity. The voluntary program, built around HP's Sustainable Impact priorities of climate action, human rights, and digital equity and community, aimed to educate and empower partners without relying on traditional financial incentives. Instead, it encouraged commitment through practical tools and self-assessments and integrating sustainability into commercial deals. Despite the absence of rebates or rewards, the program sought to transform HP's ecosystem into a purpose-driven movement, proving that shared values and long-term impact could unite a diverse, global network.
Reference
IMD-2681
Copyright
©2025
Copyright owner
IMD Copyright
Organization
Hewlett-Packard
Industry
Information Technology
Available Languages
English
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HP Amplify Impact B: From launch to legacy
Summary
The B case outlines how, by early 2025, Isabella Phoenix's initial vision for HP's Amplify Impact sustainability program had grown into a global initiative involving 4,800 partners in 48 countries. The program surpassed its goals, enrolling 59 of HP partners vs. a 50 target and contributing to billions of dollars in sustainability-influenced sales. Key to its success were tools like a clear self-assessment, a rich resource hub and a focus on voluntary engagement rather than financial incentives building true partnerships instead of transactional relationships. Partners gained credibility and competitive advantage, and the program was supported strongly by HP leadership and recognized with major awards. However, as Phoenix and senior leaders prepared to leave the company, the program faced challenges: rising competitor initiatives, shifting political attitudes toward ESG and internal leadership transitions. The central question became whether HP could sustain and evolve Amplify Impact's momentum and values in this uncertain environment.
Reference
IMD-2695
Copyright
©2025
Copyright owner
IMD Copyright
Organization
Hewlett-Packard
Industry
Information Technology
Available Languages
English
Contact
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“We were so scared of our IPO”: Leaders Unplugged with former On-CEO Marc Maurer
Summary
ON’s Marc Maurer shares how purpose, humility, and bold choices fueled the brand’s rise—from anti-metaverse to IPO—in this inspiring leadership talk.
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