Mindfulness at SAP (A): A skeptic attends the program
This case sets up the context for how the global, IT company SAP transformed a grassroots mindfulness program into a formal offering. Using the situation of a skeptical participant as its starting point, it recounts the story of how Peter Bostelmann, delivery executive at SAP Field Services, began a mindfulness journey in the 2010s that led to a personal transformation. Motivated by the improvements he experienced, Bostelmann sought to bring the positive benefits of mindfulness that he had experienced – navigating challenging situations, managing stressful situations, as well as improved focus and work-life balance – to the wider organization. At the same time, there was a group of practitioners based in Germany that he leveraged in order to help bring mindfulness to SAP. The case follows Bostelmann’s journey to 2013 when he piloted the Search Inside yourself Mindfulness program.
- Understand the elements that enabled SAP to develop a grassroots mindfulness program.
SAP, Information Technology
2012-2023
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications
Leadership is no longer just about directing tasks or achieving short-term goals. It is about navigating complexity, fostering growth, and addressing the human dimension of work in an era of constant change. Today’s leaders are expected to balance...
This technical note presents a comprehensive framework for achieving adaptive advantage, which is the ability to consistently evolve at a speed that surpasses environmental and competitive change. In today's rapidly changing business environment, ...
Longevity was once seen by traditionalists as a proxy for good leadership, but successive generations attach less value to length of time served. As with anything, there are benefits and disadvantages. Here are the pros and cons of longevity to co...
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in Frontiers in Psychology November 2025, vol. 16, 1636798, https://doi.org/10.3389/fpsyg.2025.1636798
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD Brain Circuits 25 November 2025
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications