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Case Study

Desso (A): A cradle-to-cradle business model?

By Michael Yaziji

3 pages

December 2012

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Reference: IMD-3-2349

The CEO of Desso, a European carpet tile company, decides to make a radical business model transformation focused around Cradle to Cradle concepts.

Learning Objective

Introduction to Cradle to Cradle. Introduction to Business Models. Sustainable competitive advantage.

Keywords

Business Model, Transformation, General Management, Strategy

Settings

Europe
Desso
2007-2012

Type

Published Sources

Copyright

© 2012

Available Languages

English

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This case study is part of a series

Desso (A): A cradle-to-cradle business model?
Desso (B): Making it happen—the implementation of a C2C business model

This case study is part of a series

Desso (A): A cradle-to-cradle business model?
Desso (B): Making it happen—the implementation of a C2C business model

Desso (A): A cradle-to-cradle business model?

By Michael Yaziji
Case reference: IMD-3-2349 ©2012

Summary

The CEO of Desso, a European carpet tile company, decides to make a radical business model transformation focused around Cradle to Cradle concepts.

Reference IMD-3-2349

Copyright ©2012

Copyright owner IMD Copyright

Organization Desso

Available Languages English

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Browse all topics

Desso (B): Making it happen—the implementation of a C2C business model

By Michael Yaziji
Case reference: IMD-3-2350 ©2012

Summary

The CEO of Desso, a European carpet tile company, decides to make a radical business model transformation focused around Cradle to Cradle concepts.

Reference IMD-3-2350

Copyright ©2012

Copyright owner IMD Copyright

Organization Desso

Available Languages English

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Browse all topics

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