Case Study

Desso (B): Making it happen—the implementation of a C2C business model

5 pages
December 2012
Reference: IMD-3-2350

The CEO of Desso, a European carpet tile company, decides to make a radical business model transformation focused around Cradle to Cradle concepts.

Learning Objective

Introduction to Cradle to Cradle. Introduction to Business Models. Sustainable competitive advantage.

Business Model, Transformation
Published Sources
© 2012
Available Languages
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