Case Study

Desso (B): Making it happen—the implementation of a C2C business model

5 pages
December 2012
Reference: IMD-3-2350

The CEO of Desso, a European carpet tile company, decides to make a radical business model transformation focused around Cradle to Cradle concepts.

Learning Objective

Introduction to Cradle to Cradle. Introduction to Business Models. Sustainable competitive advantage.

Keywords
Business Model, Transformation, General Management, Strategy
Settings
Europe
Desso
2007-2012
Type
Published Sources
Copyright
© 2012
Available Languages
English
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This case study is part of a series
  • Desso (A): A cradle-to-cradle business model?
  • Desso (B): Making it happen—the implementation of a C2C business model
This case study is part of a series
  • Desso (A): A cradle-to-cradle business model?
  • Desso (B): Making it happen—the implementation of a C2C business model
Discover our latest research
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Desso (A): A cradle-to-cradle business model?
By Michael Yaziji
Case reference: IMD-3-2349 ©2012
Summary
The CEO of Desso, a European carpet tile company, decides to make a radical business model transformation focused around Cradle to Cradle concepts.
Reference IMD-3-2349
Copyright ©2012
Copyright owner IMD Copyright
Organization Desso
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Desso (B): Making it happen—the implementation of a C2C business model
By Michael Yaziji
Case reference: IMD-3-2350 ©2012
Summary
The CEO of Desso, a European carpet tile company, decides to make a radical business model transformation focused around Cradle to Cradle concepts.
Reference IMD-3-2350
Copyright ©2012
Copyright owner IMD Copyright
Organization Desso
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications