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Case Study

CodeCheck (B): Real data about real consumers with CodeCheck insights

By Stefan Michel

11 pages

November 2019

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Reference: IMD-7-2110

The case CodeCheck (B) answers this question by introducing the CodeCheck Insights. It is the vehicle by which CodeCheck provides analytics and insights to producers of food and cosmetics, which generated CHF 600’000 revenue in 2019. In addition, CodeCheck Insights sells context-specific advertising, which also generate about CHF 600’000 revenue in 2019. While these are solid numbers for a startup, the growth ambition of Boris requires a new financing round for CHF 5-7 million.

Learning Objective

How to assess the financial and non-financial exchanges in an ecosystem/value constellation.
How to identify service offerings and assess them in terms of scalability and profit potential.
How to draw the “Business Model Canvas” for CodeCheck (B2C market) and, separately, for CodeCheck Insights (B2B market).
How to identify the “Three Horizons” of various strategic initiatives.
How to estimate the company’s valuation based on previous financing rounds.

Keywords

Strategy, Digital Platform, Business Model, Consumer Choice, Big Data, Consumer Behavior, Start-up, Pricing, Data Analytics, Retail, Digital, Mobile Application

Settings

Europe, Switzerland
Codecheck, Business Management Services, Market Research, Healthcare, Health and Medical Services
2019

Available Languages

English

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Teaching note

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This case study is part of a series

CodeCheck (A): Helping conscious consumers with big data
CodeCheck (B): Real data about real consumers with CodeCheck insights

This case study is part of a series

CodeCheck (A): Helping conscious consumers with big data
CodeCheck (B): Real data about real consumers with CodeCheck insights

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