Case Study

CodeCheck (B): Real data about real consumers with CodeCheck insights

11 pages
November 2019
Reference: IMD-7-2110

The case CodeCheck (B) answers this question by introducing the CodeCheck Insights. It is the vehicle by which CodeCheck provides analytics and insights to producers of food and cosmetics, which generated CHF 600’000 revenue in 2019. In addition, CodeCheck Insights sells context-specific advertising, which also generate about CHF 600’000 revenue in 2019. While these are solid numbers for a startup, the growth ambition of Boris requires a new financing round for CHF 5-7 million.

Learning Objective
  • How to assess the financial and non-financial exchanges in an ecosystem/value constellation.
  • How to identify service offerings and assess them in terms of scalability and profit potential.
  • How to draw the “Business Model Canvas” for CodeCheck (B2C market) and, separately, for CodeCheck Insights (B2B market).
  • How to identify the “Three Horizons” of various strategic initiatives.
  • How to estimate the company’s valuation based on previous financing rounds.
Digital Platform, Business Model, Consumer Choice, Big Data, Consumer Behavior, Start-up, Pricing, Data Analytics, Retail, Digital, Mobile Application
Europe, Switzerland
Codecheck, Business Management Services, Market Research, Healthcare, Health and Medical Services
Field Research
© 2019
Available Languages
Related material
Teaching note
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