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Case Study

Ayudhya Allianz c.p.: The i2s initiative

By Vladimir Pucik and Tatiana Zalan

16 pages

April 2010

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Reference: IMD-3-1968

The case describes the transformation of a country business unit in a large financial service company from a traditional organization beset by poor morale and leadership challenges to a global innovation leader – within a culture and an industry which traditionally does not foster innovation. The case describes in detail the key innovation initiatives taken by new management team as the company embarked on recovery from a major crisis and review the steps taken to build a sustainable culture of innovation at all levels of the organization through rapid and radical change.

Learning Objective

1) Develop an understanding of how organizations can foster innovation even in difficult environments. 2) Learn about principal tools that support development of innovative organizational culture. 3) Recognize the importance of leadership at all levels of the organization to support radical change.

Keywords

Innovative Culture, Cultural Change, Organizational Change, Cross-cultural Leadership, Human Resources, Financial Services, Insurance, General Management, Strategy

Settings

World/global, Thailand
2006-2008

Type

Field Research

Available Languages

English

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