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Case Study

Adidas: Route 2015

By Philip Rosenzweig

7 pages

February 2017

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Reference: IMD-7-1864

The case describes Adidas after the acquisition of Reebok and CEO Herbert Hainer plans for Route 2015.

Learning Objective

The case describes the growth and evolution of Adidas as it competes in the sporting goods and athletic shoes industry.

Keywords

Strategy, Sports Equipment, Sports Footwear

Settings

World/global, Germany
Adidas, Consumer Goods, Sports Footwear, Consumer Goods, Sports Equipment
1990-2015

Type

Published Sources

Available Languages

English

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